Case study · Google Ads for mobile tyre fitters
QuickGrip are a mobile tyre fitting business, repairing and replacing tyres at the roadside across Hertfordshire. They had tried Google Ads on their own without much luck, so we rebuilt the account over a weekend and got strict with tracking sales values. It has since brought in 3,573 leads.
Yannis and Habib had tried Google Ads themselves, and the phone had barely rung. We built the account and a new landing page over a single weekend, and the ads were live by Monday.
The page is built for a driver stuck with a flat tyre. It tells them how quickly someone can get to them, that there is nothing to pay upfront, and why they can trust the people who turn up.
The QuickGrip landing page as it looks today.
In March 2025 the account brought in 79 calls and quote requests at £14.17 each, on £1,120 of spend.
For a business that had struggled to get Google Ads working, that was enough to prove the demand was there and that the phone would ring once the ads reflected the quality of their service.
Some early leads were high-intent, but too far away for the team to service quickly.
So we started getting granular with the locations our ads served, so that the team could always deliver a timely service.
The QuickGrip team logged a sale value against every job in StrikeTwice, our call and lead tracking software.
Those values go back into Google Ads, so the bidding learns which searches book paid jobs rather than which ones just make the phone ring. This summer, just over half of all leads turned into a paid job.
The account was named a finalist for Best Local PPC Campaign at the UK Search Awards 2025, up against some of the biggest agencies in the UK.
Monthly spend grew from around £1,100 to more than £8,000, and in February 2026 the account brought in 430 leads in a single month.
By the spring, though, the cost of each lead had started to climb, because there are only so many people in Hertfordshire searching for a mobile tyre fitter on any given day.
We were outgrowing the demand in Hertfordshire, so in June we reduced the budget and focused it on return on investment rather than volume.
Cost per lead across the whole account, May to August 2026.
Hertfordshire had become the ceiling, so on 15 September 2026 we launched a new campaign for Buckinghamshire. It takes the account from around £4,000 a month to £8,000.
The plan is the one that worked the first time: a tight service area, a page built for drivers who need help now, and every sale value passed back into Google Ads.
We will go through what is currently live, suggest changes, and tell you if we are a good fit to work together.
