Case study
Excel replace garage roofs and take old garages away, right across England and Wales. We have run their Google Ads since March 2024 and have since grown their revenue 17x, on a lead flow steady enough to plan the business around.
They were running two Google Ads accounts at once, both bidding on the same searches, so Excel turned up twice in every auction and pushed its own price up.
The page people landed on had no reviews, no photos of finished jobs, and no clue what a garage might cost to take away.
We ran one account instead of two, and built the page around what a worried homeowner actually wants to see: over 900 reviews counted from three places, before and after photos of real jobs, and nothing to pay until the garage is gone.
The form asks about the garage before it asks for a phone number, so by the time the sales team ring back they know the size and the postcode and the first conversation is a price.
515 leads came in on £9,136 of spend, which works out at £17.74 each. It is still the cheapest the account has ever run.
Photos went up on the page as the jobs came in, so the proof kept building on itself.
The account’s first 90 days, 8 March to 5 June 2024.
Excel went from £2,600 a month on ads to £25,000, and the leads came with it every step of the way.
Scaling usually makes the numbers worse, because you start buying up the searches you had sensibly been ignoring. Here the page kept converting what the ads sent it.
We presented the campaigns on stage at the PPC Hub Summit in Copenhagen, and they won Best Case Study.
Over 200 of the best PPC professionals in the world voted, and we came out on top.
18,196 leads have come through at an average of £26.02, and one in five becomes a booked job. Excel have gone from £250,000 of revenue a year to £350,000 a month, with six install teams on the road.
The limit now is not how many people are searching. It is how many roofs the vans can get to.
We will go through what is currently live, suggest changes, and tell you if we are a good fit to work together.
